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August 19, 1944 - May 31, 2001
By Rick Mattingly
The percussion community was shocked and saddened to learn of
the death of Steve Ettleson, who was struck by a car and killed
while crossing Ventura Boulevard in Studio City, California (near
Los Angeles) on May 31.
"Steve Ettleson embraced the drumming world with all of his
heart and soul," says Peter Erskine. "He understood the
music, the players and the instruments. And in some manner or form,
he has helped every drummer in the business. Significant product
and marketing developments took place at the Paiste, Yamaha, Remo
and Evans companies while he worked for them. His boundless enthusiasm
for music and incredible sense of humor made him the 'dream' ally
for any drummer to have in the business -- even if Steve was working
for a different company than one you might be associated with!
-- because Steve truly loved music above all other things. For
me, Steve defined all the best things about the music industry,
drumming and friendship. I really miss him."
A native of Chicago, Ettleson studied with Chicago Symphony Orchestra
percussionist Gordon Peters while in high school and then attended
the Berklee College of Music in Boston before returning to Chicago
to attend De Paul University, where he studied with Bob Tilles
and earned a B.A. degree in Percussion Performance. Ettleson also
worked as a professional drummer in Chicago, doing studio work
and serving as house drummer at the Chicago Playboy Club. Ettleson
settled in Los Angeles in the early 1970s. He played drums for
the L.A. production of the Broadway musical "Hair" and
for the "Name That Tune" TV show. He also worked with
such artists as Juliet Prowse, Pearl Bailey, Leslie Uggams and
Perry Como.
In 1982 he became Marketing Artist Relations Manager for Paiste
Cymbal Company. He worked for Drum Workshop briefly in 1986, and
then worked as Marketing Development Manager at Yamaha Corporation
of American from 1986-94. From 1994-96 Ettleson served as Director
of Drumset Development, Artist Relations and Promotions Manager
for Remo, Inc., and 1996 to 2000 worked as Marketing and Artist
Relations Manager for Evans/D'Addario. At the time of his death,
he was about to begin a new job with Mapex Drum Co.
At PASIC 2000 in Dallas, Ettleson received the PAS President's
Industry Award in recognition of his many years of service to the
percussion community. "Steve Ettleson was one of the nicest
gentleman in our industry," says Modern Drummer magazine publisher
Ron Spagnardi, who first met Ettleson in 1963 when they were both
students at Berklee. "I am devastated by this tragedy, and
I will miss Stevie much more than words can ever say."
Jim Coffin says that one of the smartest things he ever did was
to hire
Ettleson to work for Yamaha drums. "Steve's quirky wit, unlimited energy
and drumset knowledge made him the quintessential artists relations manager," Coffin
explains. "That's not to say that he didn't drive me crazy on many occasions;
you never knew what he would do or say. But he fit right in with my Yamaha
drumset team, and his many off-the-wall ideas turned out to be some of our
best marketing projects. Working with the artists, setting up clinics and working
with product development saw Steve at his best. There was none better.
"Our home overlooks the Anaheim nature preserve," Coffin
adds, "and the last line of the park rules state, 'Take only
memories, leave only footprints.' All of us who knew and loved
Steve have our memories of a caring and unique man, and we are
richer for having our footprints cross with his. I miss him very
much."
A scholarship has been established in Steve Ettleson's honor.
For information, contact:
The Steve Ettleson PASIC Scholarship Fund, c/o Percussive Arts Society, 701
NW Ferris Avenue, Lawton, OK 73507; (580) 353-1455.
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