RS transparentthe official blog of the Percussive Arts Society

  • Industry News — December 2022

    by Rhythm Scene Staff | Dec 22, 2022

    DRUM WORKSHOP
    Innovation on Display at 50th Anniversary Celebration
    Kicking off a celebration open to the entire community — from the general public to artists, dealers, distributors, and enthusiasts alike — Drum Workshop, Inc. (DW) highlighted its 50-year legacy of innovation, while demonstrating its continued commitment to inspire the next generation of drummers with the introduction of breakthrough technology solutions. Artists, celebrities, and VIPs attended the company’s celebration, and DW artist Sheila E., best known for her longstanding collaboration with Prince, provided the entertainment.

    The 50th Anniversary represents a significant milestone for the company, which is the preferred brand of drums and hardware of many professionals and enthusiasts. With five decades of product innovations in acoustic drums, pedals, and hardware to celebrate, the company is not resting on what’s worked in the past.

    “We have always looked to improve the tools that drummers have at their disposal, and that is what we’ll continue to do in the years ahead,” said Don Lombardi, chief product officer and co-founder of Drum Workshop. “Looking back to 1972 when John and I started the company, we could not be more proud of what the team has accomplished together and in close partnership with the entire drumming community.”

    To celebrate the 50-year milestone, DW Drums released a 50th Anniversary Limited-Edition suite of products on Nov. 4.

    Drum Workshop was acquired by Roland Corporation earlier this fall. DW will continue to operate as a wholly owned subsidiary, with both organizations benefiting from their shared areas of expertise. 

    PERCUSSION MARKETING COUNCIL
    Drumming Connects Us Outreach Events
    PlayDrums.com and Hit Like a Girl have announced the introduction of Drumming Connects Us Outreach Events, a companion to the groundbreaking Drumming Connects Us Community program launched earlier this fall and the second phase of a new effort to connect and create drummers.

    Inspired by drummer and international drum ambassador Mya Cymbaluk, Drumming Connects Us Outreach Events has been developed to expand the drumming community by facilitating live, in-person, outreach events in public spaces such as parks, malls, schools, community centers, churches, music retailers, after-school programs, and more. The 14-page, comprehensive Outreach Events Playbook is now available as a free download on the PlayDrums.com website. It is an excellent resource for any drummer interested in connecting with other players or those who want to learn more about drumming.

    Drumming ambassadors can also join the Drumming Connects Us database to receive news and information about Drumming Connects Us and PlayDrums.com activities by signing up on the site.

    “The incredible cycle of drumming development that started in the late 1950s and early 1960s has reached its peak,” explains Hit Like A Girl Executive Director and drum industry consultant David Levine. “Drumming Connects Us is part of an industry-wide effort to start a new cycle.”

    “The new Drumming Connects Us programs bring drummers together with other drummers and non-drummers — as well as drum retailers — around the world,” states Antoinette Follett, Executive Director of PlayDrums.com and the Percussion Marketing Council. “It’s another step towards fulfilling our mission to grow the drumming community.”

    To learn more about these programs and the free resources available, or to participate in Drumming Connects Us, visit PlayDrums.com/drumming-connects-us-events and PlayDrums.com/dcu-community as well as @PlayDrumsdotcom on Instagram and Facebook.

    TAMA/BERGERAULT
    Bluecoats Partnership 
    Tama/Bergerault announced their new partnership with the Bluecoats Drum & Bugle Corps. With a history spanning five decades, the Bluecoats organization is one of the most accomplished and storied in the competitive marching arena. Beyond the competitive elements of the Bluecoats, they also put a strong emphasis on cultivating the next generation of percussionists though The Blue Way, an annual series of educational events that take place all over the country. Giving back is also important to Bluecoats, which they put into effect through their partnership with En-Rich-Ment. This nonprofit offers arts resources and opportunities, including a community-favorite drumline, to underserved communities in Bluecoats' home state of Ohio.

    Mike Scott, CEO of the Bluecoats, said: “We are really looking forward to working with Tama/Bergerault as our new percussion performance partner, not simply because of the great instruments they offer, but also because of the level of enthusiasm they’ve shown toward The Blue Way and En-Rich-Ment programs. Our educational outreach programs are very important to us, and having both organizations in sync on that front made it a natural choice to enter into this partnership.”

    Tom Rarick, the Bluecoats’ Director of Percussion, added: “The Bluecoats are thrilled to enter into this partnership with Tama/Bergerault. We can't wait to get these fantastic instruments into our performers’ hands, and begin crafting the sound of the 2023 percussion ensemble."

  • Industry News — November 2022

    by Rhythm Scene Staff | Nov 23, 2022

    PMC Drumming Connects Us

    PERCUSSION MARKETING COUNCIL
    Peer-Inspired Community Program Launched

    Hit Like a Girl and PlayDrums.com have joined forces to launch Drumming Connects Us Community, a peer-inspired community designed to encourage and engage young drummers and draw new players into the excitement and benefits of active music participation.

    Drumming Connects Us Community encourages adolescents (18 years and under) to play drums and support each other through social media engagement. Young drummers receive tips from a group of six exceptional young players (Recker, Lola, Austin, KBG, Lil D, and Kii) on how to get started on drums, how to connect with other drummers around the world, and how to be safe online. Young drummers can get their posts and videos featured on the PlayDrums.com social pages by tagging and following @playdrumsdotcom and @hitlikeagirlcontest and using the hashtags #drummingconnectsus and #playdrums.

    “This new Drumming Connects Us program is a way for drummers under 18 years of age to highlight their skills while sharing the fun of drumming with other kids on social media,” states Antoinette Follett, Executive Director of PlayDrums.com and the Percussion Marketing Council. “To launch the program, our featured drum community influencers have created a reel to help promote positive messaging and safe social media sharing.” View at playdrums.com/dcu-community.

    “As new generations have emerged, and music has become more accessible and diverse, we’re seeing the start of a new wave of drummers and music makers,” says David Levine, Hit Like a Girl Executive Director and drum industry consultant. “Today’s players have 24/7 access to videos, play-alongs, and educational content on the internet. The Drumming Connects Us Community offers a way for kids and teens to find, share, and inspire each other.”

    Additional elements of Drumming Connects Us Community as well as a companion program called Drumming Connects Us Outreach will be announced in the coming weeks. To learn more, visit playdrums.com/dcu-community or @PlayDrumsdotcom on Instagram and Facebook.

  • Industry News — October 2022

    by Rhythm Scene Staff | Oct 19, 2022

    DRUM WORKSHOP
    DW Joins Roland Corporation
    Roland Corporation and Drum Workshop, Inc. announced an agreement for Roland Corporation to acquire all outstanding shares of Drum Workshop, combining two of the world’s best acoustic and electronic drum companies to focus on delivering new innovation for drummers.

    Roland is widely recognized for its products in the electronic drum world under its V-Drums brand and more recently with its V-Drums Acoustic Design (VAD) series of products. Drum Workshop designs, manufactures, and sells a portfolio of brands including DW Drums and Hardware, Pacific Drums and Percussion (PDP), Latin Percussion (LP), Gretsch Drums, and Slingerland. The combination of expertise and reach of Roland and Drum Workshop will unleash the next generation of breakthrough acoustic and electronic drums and percussion products, accelerate product development, and push the boundaries of innovation for drummers.

    Drum Workshop CEO Chris Lombardi and co-founders Don Lombardi and John Good will continue to serve in their existing capacities at the company, focusing on creating products that inspire drummers everywhere.

    “Roland’s philosophy in driving innovation across all forms of expression is complementary with ours, and we are excited to join forces in this relationship that will benefit artists and musicians everywhere,” said Chris Lombardi, chief executive officer of Drum Workshop, Inc.

    “For the past 50 years our goal has always been to inspire, motivate, and solve problems for drummers,” said Don Lombardi, founder and chief product officer of Drum Workshop. “I have always been a fan of the innovation coming from Roland, and we are thrilled to partner with them on inventing solutions for future generations.”

    John Good, co-founder of Drum Workshop, said, “I look forward to continuing to bring handcrafted, custom solutions to drummers with the partnership of Roland. Their reputation for driving product innovation is admirable, and we are looking forward to the additional support they will bring to our people, our artists, and our industry partners.”

Contact Us

Percussive Arts Society
110 W. Washington Street Suite A 
Indianapolis, IN 46204
T: (317) 974-4488
F: (317) 974-4499
E: percarts@pas.org