Mar 19, 2020, 07:00 AM
Rhythm Scene Staff
Roland and BOSS Present Fifth-Annual Lifetime Achievement Awards
Following the 2020 Roland International Press Conference, in advance of The NAMM Show in Anaheim, California, Roland and BOSS presented their fifth-annual Lifetime Achievement Awards to drummer Omar Hakim (Roland), and Swedish guitarist Yngwie Malmsteem (BOSS), both of whom have careers spanning over 40 years. The Roland/BOSS Lifetime Achievement Awards recognize individuals for their invaluable contributions to the music industry while using Roland and/or BOSS gear throughout their careers.
Jules Tabberer-Stewart, Global Strategic Product Marketing Manager – Drums, Roland Corporation presented the Roland Lifetime Achievement Award to Omar Hakim, whose work in the music industry has encompassed over 50 years of touring, recording, composing, and producing music. Hakim has recorded with a variety of iconic musicians including David Bowie, Michael Jackson, Journey, Miles Davis and, most recently, The Foo Fighters. Outside of his work as a session man, Hakim has also cultivated success as a bandleader, producer, and composer in his groups The Omar Hakim Experience, The Trio of OZ, and Ozmosys.
Hakim commented, “Thank you so much, this means the world to me. I always felt like Roland supported me in my passion for creating music and it’s that passion that moves everything forward.”
Music Education Partnerships Announced for U.S. and China
9 Beats Music & Technology Group, announced the launch of its North American subsidiary, 9 Beats USA, LLC and music education partnership with leading manufacturer of electronic musical instruments, Roland at The NAMM Show 2020. To mark the announcement, 9 Beats USA co-owner and world-renowned drummer Thomas Lang performed at NAMM 2020 alongside 9 Beats USA brand ambassador, 11-year-old drumming phenom, Milana on the newly launched Roland V-Drums Acoustic Design (VAD) series drum sets.
Founded in 2003, Tianjin China-based 9 Beats Music & Technology Group has utilized over 8,000 trained educators, a 68-volume course curriculum, and a robust cloud-based learning app to provide music education to over 350,000 students annually in more than 1,200 learning locations across Mainland China. In 2019, 9 Beats Music & Technology Group founder, Mr. Li Hongyu, partnered with Lang to launch 9 Beats USA. Headquartered in Oak Park, CA, 9 Beats USA, LLC is slated to open in 2020 with plans to expand throughout North and South America.
9 Beats USA and Roland also proudly welcomed the first-ever 9 Beats USA Brand Ambassador, Milana. A passionate drummer since the age of six, Milana has performed with such legendary artists as Sheila E. and Stewart Copeland and was 1st Runner-Up Worldwide in her age division in the 2019 Hit Like A Girl International Drum Competition. She has also been featured on NBC's Little Big Shots, Gwen Stefani’s You Make It Feel Like Christmasmusic video, Little Big Shots Holiday Special, and The Chad Smith Showon Drum Channel. Milana will work with 9 Beats USA and Roland global brands to highlight learning music as a fun, creative and engaging way to build self-esteem, improve concentration, teach teamwork, along with enhancing language, motor, and cognitive abilities.
9 Beats USA locations will feature exclusive Roland-branded electronic drum lesson rooms and a variety of Roland gear such as TD-50KV and VAD506 electronic drum kits alongside acoustic drum classrooms. Enrolled students can participate in highly effective small-group lessons utilizing 9 Beats’ pioneering curriculums which include courses in rock drums, jazz drums, and snare drum rudiments. 9 Beats and Roland will also work jointly with other key partners to host destination music education camps and programs inviting aspiring players of all ages to #BeTheDrummer.