100% of Trees Used for ProMark Drumsticks Replanted
Play. Plant. Preserve. ProMark’s landmark reforestation program has officially replanted 100% of the trees used to make its drumsticks within eight years of launching the initiative.
ProMark conducted research in 2011 that showed the industry used 1,500 trees a day to produce drumsticks. So, in 2013, ProMark began partnering with the Tennessee Department of Agriculture to replant all those trees. Today, ProMark is planting approximately 85,000 trees each year, totaling 600,000 trees in Tennessee soil to date.
Having achieved net-neutral consumption as a brand, ProMark is doubling down on its commitment, setting an even more ambitious goal: planting one million trees by 2024, ultimately leading to a net-neutral industry in 2043.
"We need wood for what we do: wood drums, wood sticks. It does have an impact on the environment," says Glenn Kotche. "When I learned that ProMark is doing an entire reforestation process, I was really happy to hear that. And I love that they are thinking one step ahead."
Buying ProMark contributes to this important cycle of replanting and replenishing, and the brand is calling on all drummers and percussionists to help. To join this global effort, visit ddar.io/PlayPlantPreserve.PR to learn how you can get involved.
Crossmen Productions Joins Artist Roster
D'Addario is proud to announce a new exclusive partnership with Crossmen Productions. Beginning in 2021, the ensembles of Crossmen Productions, including the Crossmen Drum & Bugle Corps, will perform exclusively on Evans Drumheads. Through this new partnership, D'Addario and Crossmen will work together to increase access to the marching activity and provide music-education opportunities for young people.
"This is more than a partnership with Evans; we look forward to elevating music and performance education together for our students and our communities," says Crossmen Productions CEO Natalie Steele.
The coronavirus pandemic hit the marching activity hard, as many ensembles were forced into hiatus to protect their members’ safety. "This partnership represents a bright light in what has been a dark year for the marching arts. We're elated to partner with Natalie and Crossmen Productions to bring this incredible activity back to life and grow the marching community," remarked Kyle Thomas, Head of Education at D'Addario.
Jerry Andreas Named Director of Sales and Marketing
Jerry Andreas has joined KHS America as the Director of Sales and Marketing for the Education division. Jerry is a veteran of the industry, having spent his last 15 years as Sr. Vice President of SKB Corporation, where he led all sales and marketing activities for the Music ProAV Division. Prior to joining SKB, Jerry spent over 18 years at Yamaha Corporation of America, where he started as the Drum Product Manager for Marching and Concert Percussion and rose to the Director of Marketing for the Pro Audio and Combo Division.
In his new role, Andreas will oversee all sales and marketing activities for KHS America’s Educational Division, including Jupiter, XO and Azumi Winds, Mapex and Majestic Concert and Marching Percussion, Sonor Orff, and the recent addition of Nuvo Instruments.
For more information, visit khs-america.com.
Selected as Presenting Sponsor for the Modern Snare Drum Competition
Majestic Percussion was proud to be chosen as the presenting sponsor of the 2021 Modern Snare Drum Competition. Hosted by the Cleveland Institute of Music, this competition was open to ages 26 and under and was held virtually with results announced on June 4.
The inaugural event was held in 2008 with a focus on presenting a wide array of snare drum repertoire to the percussion community. The annual competition has seen a rich history of great performances by many notable up-and-coming percussionists. Additionally, some of the world’s most renowned percussion composers (including Majestic artists She-e Wu, Glenn Kotche, and Casey Cangelosi) have commissioned works specifically for the Modern Snare Drum Competition.
“The Majestic team is extremely honored for the opportunity to take part in such a fantastic event” said Majestic USA Brand Manager Nic Milliner. “The Modern Snare Drum Competition truly embodies the sense of community that exists in the percussion world and provides a unique performance and learning experience for all who compete.”
As part of the prize packages for winning participants, Majestic providedsome of the most coveted snare drums from its Prophonic Series line. The first-place winner in Division 1 received a limited-edition 60th Anniversary 14 x 12-inch Cherry Prophonic Orchestral Field Drum, while the first-place winner in Division 2 received a 14 x 5-inch Prophonic Walnut snare drum.
For more information on Majestic Percussion, visit majesticpercussion.com/us/.
Karl Dustman Stepping Down
After nearly two decades at the helm, Executive Director Karl Dustman has stepped down from his leadership position. Under Dustman’s direction, the PMC launched many market development initiatives, including Roots of Rhythm, Drum Set in the Classroom, Percussion in the Schools & Libraries, Drums Across America, and March to Your Own Drum. The annual International Drum Month campaign has consistently grown to larger audience participation and wider support of percussion retailers.
An active full-time professional percussionist and founder of his own marketing communications firm and creator of his orchestral “Professional Percussion Products” showroom, both based in Cleveland, Ohio, Karl will now focus his time and attention on his businesses, professional concert performances, and forthcoming book, My Life in Percussion: Five Decades in the Music Products Industry.
"Karl Dustman is a consummate professional who brought his years of expertise in the music products industry to support the vision and mission of the PMC,” says David Jewell, PMC executive committee member. “Karl’s leadership was critical to the success of the PMC over the last 19 years. His dedication to our members and always thinking about how to grow the percussion industry was never out of focus for Karl. It was a pleasure to get to know him over the years, and I feel privileged to have worked alongside him. As Karl says, ‘bing, bang, boom, and off we go’."
Cady Zildjian Selected as Vice Chair of the Board of Directors
The Avedis Zildjian Company announced that Cady Zildjian has been elevated to Vice Chair of the Board of Directors.
Cady, daughter of Debbie Zildjian and granddaughter of Armand Zildjian, is the oldest of the 15th generation of Zildjian shareholders. Since joining the Board of Directors in 2018, Cady has been playing an integral role in guiding the company’s strategic plans for growth. After serving on the Board for the past three years, Cady was elevated to Vice Chair in early 2021.
After graduating from Colgate University in 2002, Cady worked as Senior Account Manager at SmartPak, a fast-growing supplier of supplements and accessories for animals. Cady’s involvement with Zildjian began in 2007, when she joined the company as Manager of Z gear, the Zildjian line of apparel and accessories. In 2012, Cady left Zildjian to earn an MBA from Babson College’s Olin Graduate School of Business, while beginning a family.
In addition to her new responsibilities as Vice Chair, Cady was also appointed Co-Chair for Zildjian’s new Diversity and Inclusion Council as well as the Company’s 400th Anniversary celebration in 2023.
“As the oldest family business in the U.S., we appreciate the importance of carefully planned succession,” says Craigie Zildjian, Executive Chair of Zildjian. “We are pleased to see Cady assume a stronger leadership role in the family business at this time.”